Market your Contractor Profile through Content

As a Cloud & IT Infrastructure contractor, you need to be able to sell yourself to potential clients.

A great way of achieving this is through creating original content.

There are many ways you can leverage content creation to promote your personal profile.

Our Contract Team Lead Lee Barham talks us through what content Cloud & IT Infrastructure contractors should create to stand out from the crowd in a busy Cloud jobs market:

“Before thinking about content creation, it’s vital to emphasise the importance of contractors in our space being openly passionate about Cloud & IT Infrastructure and the work they do.

Cloud & IT Infrastructure contractors must be self-starters who can display that to potential IT Solutions Provider clients through their personal profile.

A really good way of achieving this is through content creation.

This could include writing a blog about their IT Solutions & Services Provider industry expertise or trends in the Cloud & IT Infrastructure market. Writing for blogs is a simple way of not only displaying your expertise of and passion for your niche, but also to continue your own personal and professional growth through learning and development.

If you’re more of a talker than a writer and feel comfortable in front of a camera and/or microphone, you could create YouTube videos or similar around technology trends in the IT Solutions & Services Provider space. Again, this shows your passion for your niche as well as your driven personality.

Here at InfraView we love to share our passion and knowledge of the Cloud & IT Infrastructure space through LinkedIn. If you create blogs, videos or other content, LinkedIn is a fantastic medium to share your passion with your network. This helps to solidify your personal profile in the minds of prospective clients, as well as to seek out new opportunities for the future.

The trendy content medium of the moment are of course podcasts. Everyone has one nowadays! Like videos, this helps to start conversations and raise the authority of your contractor personal profile.

On top of all this, there are great opportunities to be had by attending events and meetups. This helps to expand your knowledge, show your passion and grow your personal network.

The idea of content creation as a means of marketing your contractor personal profile is to help you extend your reach and strengthen your personal brand.

For contractors, a strong personal profile is crucial to get the best Cloud & IT Infrastructure job opportunities.

Any of the content mediums above, or even a blend of them, will work well.

By doing that, you’re helping to stand out in a busy candidate market and to sell yourself to more prospective IT Solutions & Services providers.”